Articles, News & Views

You run a great business and have lots of loyal customers who are happy to sing your praises. You might not be a wizard at internet marketing or search engine optimization, but you know enough to pay attention to your company’s online reputation.

Despite all of this good work and due diligence, yo...

Ever since Google’s Hummingbird algorithm update (2018), exact-matching for keywords or search strings has become less important to promoting a business website. In fact, we’ve reached a point where you have to be careful about having too many precise matches on your website, since going above a cer...